About

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Accomplished Creative Executive with diverse background in Broadcast, Cable and Digital media.

20+ years of management experience at top global media companies.

Fluent in English, Spanish and French, proficient in Portuguese and Italian.

Fortunate and grateful to have worked with so many smart and talented people. Looking forward to working with you, too.

PROFESSIONAL EXPERIENCE

NBCUNIVERSAL    

Los Angeles CA. 2012 - 2017

Vice President, Creative, NBCUniversal International Networks (2015-2017) 

Oversaw production of promos and short form content across global portfolio of media brands. 

Developed Creative Strategies for international linear and digital feeds of E! and Telemundo.

Developed new forms of digital content, leveraging NBCUni’s key Reality franchises.

Creative Direction for Global and Regional Multi-platform Campaigns. 

Executive Creative Director, NBCUniversal International (2012-2015) 

Oversaw Creative for On Air Promos for E!, Style and Telemundo International, with 12 feeds in 7 languages.

Launched Telemundo in Africa, overseeing production of channel branding and promos in English and Portuguese.

Provided Creative Services for Marketing, Ad Sales, and TV Distribution. 

 

VME MEDIA    

New York, N.Y. 2010 - 2012

Director of Content Creation

Oversaw Production, On Air Promos and Online for Vme, the 4th most widely distributed Spanish language broadcast network in the U.S.

Executive Producer of original programs, overseeing development and production of all new shows.

Creative Director of Marketing and On Air Promotions, overseeing all promo campaigns, branding, and graphics.

 

CA SQUARE    

New York, N.Y. 2006 - 2009

Managing Director & Executive Producer 

Managed daily operations of award-winning branding, promotion and design agency, including Client Relations, Marketing, New Business Development and Project Management.

 

DISCOVERY NETWORKS LATIN AMERICA    

Miami, FL 2004 - 2005

Director, Creative Services

Creative Director for Marketing and On Air Promotions for 9 channels: Discovery Channel, Discovery Kids, Animal Planet, Discovery Travel & Living, Discovery Home & Health, People +Arts, Discovery Turbo, Discovery Science, and Discovery Civilizations. 

Developed new On Air look and mascot for Discovery Kids, creating Doki, a lasting and lucrative franchise that fuels the brand to this day.

Creative Director for Off Air marketing, overseeing consumer and trade advertising.

 

WALT DISNEY TELEVISION INT’L    

Miami, FL 1998 - 2001 

Director of Production & On Air Promotions

 Launched the Disney Channel in Latin America, with 3 customized feeds.

 Developed and oversaw production of original programs and on air promos. 

 Hired and managed 33 staff and 16 freelance employees, with offices in Miami, Mexico City, Buenos Aires, and Sao Paulo.

    

MTV NETWORKS    

New York, N.Y. 1989 - 1998

Director, MTV News Latin America (1994-1998)

Directed the news department of MTV Latino, Noticias MTV. Managed editorial, budget and staff to produce daily and weekly news programs  and documentary specials.

Producer, MTV News (1991-1994)

Produced documentary specials and segments for MTV News in the United States. Directed video crews, researched and conducted interviews, scripted and edited segments. 

Producer, MTV International (1989-1991)

Liaison between MTV headquarters in New York and MTV affiliates in Brazil, Japan and Australia.
 

AWARDS
Peabody, PromaxBDA, IFTF, London Film Festival , Martin Fierro, Kinsale Shark

EDUCATION
B.A. Semiotics, Brown University, Providence, RI